Moula's 10-year anniversary: A decade of success and innovation

IN Partnership with

Celebrating a decade of empowering SMEs, Moula’s head of sales, Sam Sfeir, reflects on the lender’s pioneering journey driven by innovation and a commitment to delivering seamless financial solutions to Australian businesses

MOULA, a leading Australian SME lender, is proudly celebrating a decade of supporting small businesses across Australia. “Since our inception in 2013, Moula has been dedicated to empowering SMEs to thrive and grow by providing access to capital,” says head of sales Sam Sfeir. The company’s use of banking and accounting data APIs for underwriting supercharged the loan approval process, he says, allowing loans to be approved the same day in some instances or within 24 hours. “Over the years, we have grown to serve a broad segment of the market, empowering SMEs to seize growth opportunities, expand operations and navigate challenging economic landscapes.” Moula’s Intelligent Decisioning Engine, HECTOR, represents a significant advancement in credit and underwriting. By utilising cloud accounting and banking data, and machine learning, HECTOR expedites decision-making, providing faster outcomes for brokers and their clients. Sfeir says HECTOR continuously evolves and learns from all customers, past and present, to assess risk and assist in making informed credit decisions. “This drives our ability to support brokers and their customers and adapt to the market quickly.”

Since 2013, Moula has been creating the future of business finance. In the past, getting a business loan meant going through weeks of paperwork, hassle and hurdles. With our intelligent decisioning engine you can get your clients funded in record time. We are passionate about using technology to simplify small business finance and backing good businesses. Moula is a better way to help your clients grow their businesses.

Find out more

“Over the years, we have grown to serve a broad segment of the market, empowering SMEs to seize growth opportunities, expand operations and navigate challenging economic landscapes”

Sam Sfeir, Moula

Moula’s extensive network of partners across the finance and technology ecosystems contributes to its success. “We are proud members of the lending panels of various aggregators and actively participate in industry and broker events and PD days to maintain strong broker relationships and advocate for industry regulation,” Sfeir says. A driving force for Moula’s growth has been its dedication to empowering brokers and building strong partnerships. The company’s experienced national BDM team actively engages in the marketplace, positioning Moula as a go-to resource for brokers. Sfeir started at Moula as a BDM and understands the importance of broker diversification.

“As a fintech leader, the company remains committed to pushing the boundaries of technology, enabling even faster, more seamless financial solutions for SMEs”

Sam Sfeir, Moula

“To enable brokers to diversify into the world of commercial finance, we provide a suite of educational materials and tools,” he says. “The weekly ‘Good Business Deals’ highlight key considerations behind recent funding decisions, providing valuable insights to brokers. These initiatives complement the suite of tools to assist brokers in providing quotes, testing scenarios and marketing their databases.” Sfeir advocates for broker diversification, saying “non-bank business lending is becoming a more attractive opportunity for brokers to diversify their product offering”. As of early 2023, business credit growth surged to an impressive 25% on a six-month-ended annualised basis. Notably, non-banks have witnessed particularly robust growth in the business lending sector, capitalising on the opportunity as traditional banks have been retreating from certain forms of business lending. “This shift presents a compelling opportunity for brokers to step in and bridge the gap,” Sfeir says. “By providing their customers with access to a wider range of financing options, brokers can better cater to the diverse needs of their clientele, offering more flexible, tailored and innovative financial solutions.”

With a decade of success under its belt, Moula looks forward to an exciting future. “As a fintech leader, the company remains committed to pushing the boundaries of technology, enabling even faster, more seamless financial solutions for SMEs,” Sfeir says. “Innovation drives us across all focus areas. We push the boundaries of technology to deliver groundbreaking products and services, catering to the evolving needs of our customers and partners.” According to Sfeir, Moula attributes its ongoing success to a balanced approach, leveraging advanced technology alongside a dedicated team of people who assess the unique circumstances of every business loan applicant.

There are many other families like these across the Mortgage Choice network who are building strong legacies for the next generation and passing on their passion for helping Australians achieve their dreams of property ownership.

“Over the years, we have grown to serve a broad segment of the market, empowering SMEs to seize growth opportunities, expand operations and navigate challenging economic landscapes”

“As a fintech leader, the company remains committed to pushing the boundaries of technology, enabling even faster, more seamless financial solutions for SMEs”

“Over the years, we have grown to serve a broad segment of the market, empowering SMEs to seize growth opportunities, expand operations and navigate challenging economic landscapes”

“As a fintech leader, the company remains committed to pushing the boundaries of technology, enabling even faster, more seamless financial solutions for SMEs”

National BUSINESS credit growth

Banks vs non-banks, six-month annualised

Strengthening broker relationships and ecosystem partnerships

Focus for the future

Strengthening broker relationships and ecosystem partnerships

Focus for the future

RSS

Conditions of use

Sitemap

Privacy

Terms & Conditions

About us

People

Firms

Key Media

Mortgage Professional America

Which Mortgage

Canadian Mortgage Professional

Mortgage Professional Australia

Breaking News

Updates

Features

Resources

Events

Breaking news

Updates

Features

Resources

Events

Published 23 Aug 2023

News

Breaking News

Updates

Lenders

Features

Analysis

Resources

Premium content

Events

Australian Mortgage Awards

Authors

HECTOR: Revolutionising credit and underwriting

He emphasises that Moula has established itself as a robust and credible alternative to traditional mainstream banking. “We believe that business financing shouldn’t be difficult or time-consuming.”

No fees or penalties for early repayment

Time to approval: 24 hours or less

Average time to complete a loan application: 10 minutes

Moula funding

2011

2017

2023

-15

Source: RBA Financial Stability Review, April 2023

HECTOR: Revolutionising credit and underwriting

National BUSINESS credit growth

Banks vs non-banks, six-month annualised

Sfeir advocates for broker diversification, saying “non-bank business lending is becoming a more attractive opportunity for brokers to diversify their product offering”. As of early 2023, business credit growth surged to an impressive 25% on a six-month-ended annualised basis. Notably, non-banks have witnessed particularly robust growth in the business lending sector, capitalising on the opportunity as traditional banks have been retreating from certain forms of business lending. “This shift presents a compelling opportunity for brokers to step in and bridge the gap,” Sfeir says. “By providing their customers with access to a wider range of financing options, brokers can better cater to the diverse needs of their clientele, offering more flexible, tailored and innovative financial solutions.”

Focus for the future

Banks

Non-banks