Firstmac simplifies SMSF lending for brokers

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FOR OVER four decades, Firstmac has reshaped the Australian lending landscape by challenging major banks and empowering brokers with innovative financial solutions. Today, that spirit is evident in its evolving SMSF offerings, including its groundbreaking Commercial SMSF loan.

Brisbane-based Firstmac Limited is an independently owned Australian financial services provider with more than 45 years’ experience in home and investment property loans. With its advances in technology, Firstmac provides brokers with streamlined business processes, an innovative product suite and a total commitment to service. Firstmac has written in excess of 130,000 home loans and has $17 billion in home loans under management. Firstmac also has a growing auto finance business. It is a premier sponsor and charity partner of the Brisbane Broncos.

JAMES AUSTIN,FIRSTMAC

When Firstmac emerged in the 1980s, the lending market was dominated by major banks offering limited choices. Recognising an opportunity for change, Firstmac helped to pioneer lender discounting, paving the way for the modern mortgage broking industry. This disruption provided brokers with greater independence and borrowers with more competitive rates. Firstmac remains committed to offering innovative, competitive products, particularly in SMSF lending, where its solutions simplify super fund property investments.

JAKE SANDERS, FIRSTMAC

Historically, SMSF lending has been complex and costly, deterring many investors. Firstmac’s SMSF product suite directly addresses these challenges, allowing borrowers to refinance or purchase residential or commercial investment properties with ease. Austin says Firstmac’s simplified process minimises red tape and administrative burdens. “We have a simple application process with an easy-to-understand policy. The supporting documentation required is sensible and easily accessible.” By reducing unnecessary paperwork and accelerating approvals, Firstmac allows brokers to confidently recommend SMSF products, helping borrowers focus on their long-term financial goals.

One of Firstmac’s most significant recent innovations is its Commercial SMSF loan, its first venture into commercial property lending. This product is particularly suited to business owners seeking to purchase their premises via their super funds. Traditionally, business owners have faced unpredictable lease terms and potentially escalating rental costs. The Commercial SMSF loan provides a secure pathway to ownership, allowing borrowers to build equity and secure a stable business asset. Competitive terms set this product apart. Interest rates start at 7.44% for a 70% loan-to-value ratio, rising to 7.74% for an 80% LVR. This offers a cost-effective alternative to the higher commercial rates typically imposed by banks. The fee structure is refreshingly transparent. Borrowers pay only a valuation fee at cost, a $350 Rate Lock Fee (if applicable) and SMSF Review/Trust Fees of $490 when required. Efficiency is a key pillar of this product. Firstmac’s in-house team manages every stage of the process, from credit assessment to settlement. For business owners, rapid approval can mean the difference between securing a prime property and missing out, making Firstmac’s streamlined approach a competitive advantage.

Head of third party sales Jake Sanders says a key differentiator for Firstmac is its commitment to handling all aspects of the lending process internally. By managing credit assessments, legal documentation and settlements in-house, Firstmac ensures greater accuracy and efficiency. “We do everything in-house and don’t outsource any legal components,” Sanders says. “This gives us end-to-end control and makes SMSF lending truly simple.” This control enhances quality, minimises delays and provides borrowers with a clear, step-by-step process. Brokers, in turn, can confidently recommend Firstmac’s products to clients, knowing the process is robust and transparent.

“At Firstmac, we like to keep things simple, even SMSF with lending. That’s why we offer a low-fee product with a streamlined application process and easy-to-understand policy”

“We do everything in-house and don’t outsource any legal components. This gives us end-to-end control and makes SMSF lending truly simple”

A legacy of innovation

Simplifying SMSF lending

Published 07 Apr 2025

Firstmac is revolutionising SMSF lending with innovative, low-fee solutions that simplify property investment. The streamlined process for its new Commercial SMSF loan gives brokers and investors a hassle-free and transparent financing option

In today’s economic climate, the rising cost of living is prompting borrowers to reassess their financial strategies. SMSF investors seeking to refinance at lower rates can benefit from Firstmac’s competitive offerings. Investing in property through an SMSF offers tax advantages, potential capital growth, and rental income to boost retirement savings. It also allows for valuable asset diversification. Sanders says property investment within an SMSF remains a strong strategy and is not as hard as many people fear. “Don’t be deterred by the complexity of it. Once the structure is set up correctly, SMSF property investment is straightforward.”

His message underscores that with proper guidance and a streamlined process, SMSF lending can be an effective tool for long-term financial success, even in uncertain times.

According to chief financial officer James Austin, Firstmac is fully committed to simplicity and transparency. “At Firstmac, we like to keep things simple, even SMSF with lending,” he says. “That’s why we offer a low-fee product with a uniquely streamlined application process.” This approach demystifies SMSF lending, making financial solutions accessible, flexible and affordable.

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Launch of the Commercial SMSF loan

In-house expertise for superior service

Navigating economic challenges with confidence

Firstmac’s dedication to innovation extends beyond its products to broker education. Through webinars, online training and face-to-face sessions, Firstmac equips brokers with the knowledge needed to navigate SMSF lending confidently. By offering both residential and commercial SMSF loans, Firstmac expands property investment opportunities, enabling brokers to capture a larger market share while providing borrowers with tailored financing solutions. In a competitive market, offering a diverse range of financial products is a distinct advantage. Firstmac’s product suite allows brokers to meet varied client needs with confidence. As the Australian lending market evolves, Firstmac continues to set new standards in financial services. Its SMSF lending solutions – whether residential or commercial – simplify complex processes, reduce costs and enhance customer satisfaction. By maintaining full in-house control of the lending process, Firstmac ensures transparency, speed and quality. Brokers and borrowers alike can trust Firstmac as a reliable partner in financial innovation. With competitive rates, minimal fees and a focus on simplicity, Firstmac is reshaping SMSF lending. In today’s economic climate, its streamlined approach provides confidence and opportunity for business owners looking to secure their financial future. For brokers seeking to expand their service offerings, Firstmac’s innovative solutions offer a clear and compelling path forward.