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May 2025 was a milestone month for MA Money. The lender surpassed $3 billion in loans under management, exceeded a $3 billion loan settlement target and completed its largest RMBS transaction ever – a $1 billion issuance. It wasn’t luck. It was momentum.
“Our growth is a direct result of listening to brokers,” says Tim Lemon, national sales manager at MA Money. “They want less friction and more support. So we’ve built a seamless experience – from faster scenario assessments to launching ApplyOnline.”
At MA Money, we believe in doing things differently. As one of Australia’s fastest-growing non-bank lenders, we provide tailored property loan solutions for borrowers who need flexibility and a personalised approach. Backed by MA Financial, we bring a unique combination of stability, scale and service excellence to help our customers and brokers achieve their goals.
MA Money Financial Services Pty Ltd ACN 639 174 315 Australian Credit Licence 522267
TIM LEMON, MA MONEY
ApplyOnline is now live, giving brokers access to the industry’s most used loan application platform. It opens up more opportunity for brokers and brings MA Money in line with major lenders on submission workflows.
“ApplyOnline has been one of the most requested tools from our broker network – and we’ve listened,” Lemon adds. “It’s a major milestone that’ll change how brokers experience MA Money.”
What hasn’t changed is MA Money’s commitment to service. The lender continues to provide a fast and seamless credit process, anchored by a 48-hour SLA to conditional approval, direct broker access to the Credit Analyst working on each loan, and consistent support from a growing team of exceptional BDMs who are committed to helping brokers succeed. This transparency speeds things up and ensures better outcomes for all parties.
THIERRY MERAND, MA MONEY
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“ApplyOnline has been one of the most requested tools from our broker network – and we’ve listened. It’s a major milestone that’ll change how brokers experience MA Money”
“Cinch has been a game changer for our team, streamlining the credit assessment process with automation that improves both speed and accuracy”
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Riding the wave of record growth
Published 30 Jun 2025
MA Money is simplifying broker workflows. With ApplyOnline now live and Commercial and Bridging Loans launching later this year, the lender continues to fuel broker growth across the country
Backed by people, powered by process
While product and platform launches are big news, MA Money’s service model is what’s turning heads. The team has quietly engineered one of the most broker-friendly operations in the non-bank space.
The Credit Development Manager is the first port of call for scenarios – bringing in-depth credit expertise and delivering timely clarity to brokers. BDMs are proactive, responsive and deeply knowledgeable. Under Tim Lemon’s leadership, the BDM team has grown exponentially, with each member hand-picked for their experience, service ethos and commitment to brokers. And the recently launched Cinch platform continues to streamline loan originations with automated workflows that keep the approval process moving.
“Cinch has been a game changer for our team,” says Merand. “It streamlines the credit assessment process with automation that improves both speed and accuracy. It allows us to maintain strong risk controls while ensuring a smooth and efficient experience for our brokers and customers.”
The result? A lender that brokers say is easy to deal with – because it actually is.
“We’re not interested in red tape,” adds Lemon. “We back our people to make fast, sensible decisions. That’s the culture we’ve built.”
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Add to that the introduction of a Credit Development Manager role that delivers quick solutions to scenarios, and brokers have more certainty earlier in the process.
Looking ahead: More solutions on the horizon
While ApplyOnline is live, two significant product launches are on the way: Commercial Loans and Residential Bridging Loans, both arriving later in 2025. Each is designed to meet real market needs with the simplicity and flexibility brokers have come to expect from MA Money.
“We’ve built commercial and bridging solutions to meet broker demand – with speed, flexibility and credit sense,” says Thierry Merand, head of credit and risk. “This is just the start of a new chapter for MA Money.”
The Commercial Loan product caters to borrowers who need tailored approvals and loan structuring without the rigid policies of traditional banks. It will offer purchase, refinance and cash-out options for a wide range of commercial property types.
Bridging Loans will provide a simple, accessible solution for clients looking to buy before they sell their property. Designed with brokers in mind, the offering includes streamlined documentation, end-debt flexibility and 48-hour approval time frames.
Both products reflect MA Money’s ongoing mission: to make life easier for brokers and create more ways to say yes to clients.
“ApplyOnline has been one of the most requested tools from our broker network – and we’ve listened. It’s a major milestone that’ll change how brokers experience MA Money”
TIM LEMON, MA MONEY
MA Money is simplifying broker workflows. With ApplyOnline now live and Commercial and Bridging Loans launching later this year, the lender continues to fuel broker growth across the country