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MORTGAGE BROKERS in Australia will find it difficult to remember a time when Bluestone Home Loans was not a prominent, respected feature of the home loan market.
From its launch in 2000, Bluestone’s aim was to seize on an opportunity to offer alternative lending options tailored to clients who did not neatly fit standard bank criteria. Since then, a perennial commitment to brokers has made it part of the fabric of home loan lending. And, as Bluestone’s CEO Mark Jones says, the lender sees great potential for the future.
“Bluestone is celebrating its 25th anniversary this year,” says Jones. “As we are reflecting with our team and brokers on Bluestone’s journey of growth, innovation and commitment to providing exceptional lending solutions this year, we’re very much looking forward to a future of continued success and leadership in the non-bank lending space.”
Homeownership is a fundamental part of the Australian dream. However, the path can be challenging, especially when traditional lending can be strict and unforgiving. We’re here to change that. Since 2000, Bluestone Home Loans has been helping borrowers with complex or unique financial situations access the market with confidence – offering them a chance to purchase property, when others won’t, by providing tailored lending solutions. We empower brokers to serve a broader range of clients, from self-employed professionals to borrowers with past credit issues or those seeking niche lending options. With a 25-year legacy, Bluestone Home Loans has become a trusted leader in the Australian lending market, known for delivering innovative, flexible and straightforward solutions that break the mould of traditional lending.
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Mark Jones,
Bluestone Home Loans
Bluestone has achieved many milestones over the last 25 years. From its beginnings when it originated $50 million in mortgages in 2001, brokers have seen Bluestone flourish into a mortgage manager in 2007, undertake a large number of securitisation deals over the years and expand the number and capacity of the warehouses it uses to fund clients’ home loans.
In 2018, Bluestone became part of global alternative investing leader Cerberus Capital Management. It revamped its product suite with prime loans in 2019 and elevated its core lending platform, enhancing the services it provides brokers’ end clients.
Tony MacRae, Bluestone Home Loans
Bluestone’s well-established foundations have enabled it to capitalise on growth opportunities in recent times. Its loan origination run rate has climbed sharply, from $1.2 billion per annum in the September 2022 quarter to $4.9 billion per annum as of December quarter 2024.
The lender has also doubled the number of active brokers in its network and increased broker utilisation by 50% in the last 12 months. A commitment to efficiency has also seen Bluestone significantly reduce its turnaround times, with most deals now assessed within 24 hours.
Jones says a key recent milestone on Bluestone’s journey had been the successful launch of its SMSF lending offering in 2023, which has expanded the lender’s available solutions for investor clients.
“We were honoured to be ranked Australia’s number one non-bank lender in Mortgage Professional Australia’s 2024 Brokers on Non-Banks survey, with gold medals in five categories, such as for our turnaround times, online platform and services, and our training and development,” says Jones.
“These achievements reflect our commitments to innovation, broker support and delivering flexible lending solutions.”
For short-term self-employed borrowers, for example, this can mean considering Bluestone’s Alt Doc solutions, including options for those with ABNs registered for as little as six or 12 months.
“This niche represents an opportunity for brokers to connect with new clients and even collaborate with accountants, especially as the self-employed segment continues to expand,” MacRae says.
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“We’re very much looking forward to a future of continued success and leadership in the non-bank lending space”
“With products like Alt Doc loans, specialist loans and SMSF lending, Bluestone ensures brokers can assist a broader range of clients rather than letting business ‘walk past the door’ ”
Bluestone Home Loans is celebrating 25 years of lending. With a core mission centred around helping brokers service more clients, this non-bank lender’s story may just be getting started
While it won’t make you a cappuccino,
ScotPac’s Partner Portal makes helping commercial clients so fast and easy brokers will wonder how they did without it
Bluestone has become a preferred lending partner for brokers seeking to build a diversified client portfolio that includes borrowers with more unique or complex financial circumstances.
Tony MacRae, Bluestone’s chief commercial officer, says these customer types can include the self-employed, those with credit impairments, or individuals with non-standard income sources.
“With products like Alt Doc loans, specialist loans and SMSF lending, Bluestone ensures brokers can assist a broader range of clients rather than letting business ‘walk past the door’,” he says.
$4.9bn pa
BLUESTONE BY THE NUMBERS
SMSF lending for property investment is another niche with significant growth potential as more clients seek to leverage their superannuation to fund new property investments. MacRae says, “SMSF lending has been steadily growing for over 17 years, and brokers who incorporate it into their business have the real potential to tap into a robust market.”
At its core, Jones says Bluestone has evolved into a specialist lender of choice for brokers and borrowers in the current market who are being told no due to their more complex circumstances.
“We specialise in helping borrowers with unique circumstances, including those with complex income structures, self-employed clients and those who have experienced financial hiccups or require specialist lending such as SMSF,” he says. “We deliver solutions and pathways that help brokers grow their business by looking look at the customer’s full story to find a way forward.”
Bluestone going for gold
Servicing a diverse client base
A brand built for brokers
Published 10 Mar 2024
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Bluestone’s current loan origination run rate, which has increased from $1.2bn per annum in 2022
Annual growth in the number of active brokers in Bluestone’s network has doubled
2x
The increase in Bluestone’s accredited broker utilisation rate over the past 12 months
50%
Bluestone has kicked off 2025 with a rebrand that it expects to support its growth into the future. Jones explains the change is “much more than a new look”; the move is backed by a brand strategy that aligns with a long-term vision to be Australia’s leading non-bank mortgage provider.
“This evolution reflects the transformation we’ve undergone over the past 18 months,” he says. “We have an even stronger focus on people, relationships, product innovation and technology. Our refreshed brand represents our sharpened strategy and future ambitions.”
The broker channel will be a key part of this strategy, just as it’s been over the past 25 years.
“The Bluestone story would not have been possible without brokers – 100% of deals are through the broker channel,” Jones says. “Over the years, we’ve placed an increasing focus on enhancing our broker relationships, recognising that their success is our success.”
This will continue into 2025 and beyond. “The broker channel is at the core of everything we do. With broker usage continuing to grow – now over 74% of loans in Australia originate through brokers – we see our relationship with brokers only strengthening in the future.”
For example, Bluestone has set a high bar for broker experience through its BDM and sales teams, as well as its turnaround times. The business, which has worked to remove complexity from the loan process, plans to take this further in 2025 to “ensure brokers have absolute confidence”.
Bluestone will also continue to elevate education and training in areas like SMSF lending. “By equipping brokers with the insights they need to navigate complex scenarios, we help them say yes to more clients,” MacRae elaborates. “This commitment to education is just one of the many ways Bluestone has demonstrated broker engagement over the past 25 years.”
Ultimately, Bluestone recognises that lending is about relationships as well as solutions. “That’s why we will continue to partner with brokers to help their customers navigate what is often the biggest financial decision of their lives,” says Jones.
“With award-winning support from our BDMs and credit teams, diverse product offerings, industry-leading turnaround times and dedicated education programs, we are committed to helping brokers serve more clients and grow their businesses well into the future.”
Opening doors for more borrowers, particularly those overlooked by traditional lenders
Financial inclusion
Ensuring borrowers have the tools and knowledge they need to make informed financial decisions
Financial literacy
Reducing carbon footprint through sustainable operations and promoting green home improvements
Environmental responsibility
ESG for everyone at Bluestone
Source: Bluestone Home Loans’ Environmental, Social and Governance (ESG) framework
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Premium Content
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Investment Loans
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Copyright © 2025 KM Business Information Australia Pty Ltd
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About us
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Firms
Advertising
Authors
E-newsletter
Contact Us
Contact Us
Australian Broker Talk
Events
White papers
Webinar
Australian Broker Talk
Resources
TV
Sector Focus
Power Panel
Independent Feature
Executive Team Profile
Exclusive Leader Profile
Business Update
Business Focus
Big Deal
Premium Content
Technology
Reverse Mortgages
Investment Loans
Specialist Lending
SME
Commercial
Specialty
Best In Mortgage
News
News
Copyright © 2025 KM Business Information Australia Pty Ltd
RSS
Sitemap
About us
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Terms & conditions
People
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Homeownership is a fundamental part of the Australian dream. However, the path can be challenging, especially when traditional lending can be strict and unforgiving. We’re here to change that. Since 2000, Bluestone Home Loans has been helping borrowers with complex or unique financial situations access the market with confidence – offering them a chance to purchase property, when others won’t, by providing tailored lending solutions. We empower brokers to serve a broader range of clients, from self-employed professionals to borrowers with past credit issues or those seeking niche lending options. With a 25-year legacy, Bluestone Home Loans has become a trusted leader in the Australian lending market, known for delivering innovative, flexible and straightforward solutions that break the mould of traditional lending.
Find out more
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