Profile
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
For more than 18 years, Louise Lucas has been helping people take the stress out of buying property. Her goal has always been simple: to make the process feel possible, not overwhelming.
Whether you’re a first home buyer, a single parent, an experienced investor or just someone confused by all the financial jargon, Lucas is known for her honest, down-to-earth guidance. Clients often say working with her feels like having a best friend in your corner – someone who genuinely cares, listens without judgement and just happens to know a lot about finance. That’s exactly why she does what she does: to help everyday Australians feel supported and confident on their journey to owning a home.
Lucas now works alongside her son James, a mortgage broker and chiropractor, as well as a fantastic team that includes six talented women based in the Philippines – some of whom have been with her for over 10 years – and one valued team member from South Africa. They’re all incredibly proud to be nominated for this award, not just for the numbers they write, but for the people they help. Because at the end of the day, it’s not just about mortgages. It’s about changing lives, one home at a time.
6/107 Carpenter Street, Brighton, Vic 3186
1300 881 220
louise@propertyed.com
linkedin.com/in/louiselucas
propertyed.com.au
Louise Lucas
Founder and Chief Executive Officer
The Property Education Company
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Bio
Milestones
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage
2007
2015
2016
2024
2025
Commenced mortgage broking
2007
Founded The Property Education Company
2015
Winner – MFAA National Residential Mortgage Broker of the Year
Finalist – Better Business Awards
Finalist – Women in Finance Awards
2016
National Winner – Australian Achiever Awards for Best Customer Service in Finance and Insurance Services
2024
Australian Broker’s 5-Star Broker, rapidly becoming a recognised leader and expert in the mortgage broking industry
2025
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
As a founding member of WOW! (Women. Opportunity. Winning.), an employee resource group created for all women of Ryan Specialty, Phillips Topping has long championed for women in the industry.
“It’s very important to set an example and to not only inspire but mentor other females,” she adds.
In addition to her sharp marketing eye, the key to Phillips Topping’s success lies in her high-energy approach and positive attitude.
“As the leader of a team, it’s important to motivate and encourage your team members. People work very hard and do their best and it’s important to recognize these efforts. For my career overall, my attitude has been one of curiosity. The more you can learn, the better you’ll understand the business, and then the deeper your knowledge will become, making you a better team member.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
A significant part of his focus today is staying ahead of regulatory change while maintaining a seamless client experience. He tracks updates from regulators and lenders closely and works with his teams to adjust systems as needed.
“My approach to my role and my career has always been rooted in passion, focus, and a relentless pursuit of excellence,” he says. “I’ve never been driven solely by profit or business metrics. I believe in hiring great talent, trusting them, and pushing boundaries because innovation doesn’t come from playing it safe.”
His experience isn’t limited to Canada. Ibrahim has worked in the US and UAE, which shaped his global perspective and comfort with adapting to different markets. He thrives on risk, viewing setbacks as stepping stones to progress.
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made,” he adds.
That outlook continues to guide his work and reflects his broader goal of helping move the industry forward. Through his brokerage, lending company, and legal services, Ibrahim is focused on creating long-term value for his clients, his teams, and others working in the field.