Profile
Luke Jolliffe builds his work around a single objective: helping clients clear their owner-occupied debt quickly and then use property investment to grow their wealth. Lending, in his hands, is a tool rather than an end in itself.
“I want to help clients eliminate bad debt fast rather than increase bad debt,” says the Melbourne-based finance strategist at Infinity Group Australia.
The clarity of that mission reflects a shift in how Jolliffe sees the job. “My biggest achievement has been evolving from a traditional lender into a finance strategist who helps clients build long-term wealth and achieve financial freedom,” he says. The change came through an opportunity he had not planned for, and it reshaped the way he views finance and his role.
96 Eugaree Street, Southport, QLD 4215
0420 586 865
luke.jolliffe@infinity.com.au
linkedin.com/in/luke-jolliffe-a34784165
infinity.com.au
Luke Jolliffe
Finance Strategist Infinity Group Australia
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Bio
Milestones
2014–2025
2025–Present
2018–2025
2025–Present
2026
Mobile Lender Banking
2014–2025
Finance Strategist at Infinity Group
Australian Broker 5-Star Broker
2025–Present
Finance Strategist and Team Leader, Infinity Group Australia
Recognised as FBAA No. 1 Finance Broker in Australia and NSW/ACT (2024)
Named to the MPA Top 100 Brokers list in 2024 and 2025
Earned 418 five-star reviews
2018–2025
Head of Mortgage Distribution, Infinity Group Australia\
Recognised as AB 5-Star Broker (2026) and FBAA Broker of the Year (2025)
Named to the RateMyAgent National Top 20 list (2025 and 2026)
2025–Present
Recognised for the second consecutive year as Australian Broker’s 5-Star Broker
2026
Milestones
What sits underneath it all is a deep care for how his clients end up. Jolliffe takes time to understand each client’s circumstances, goals and even their dreams before tailoring a strategy that aligns with what they are trying to achieve. Balancing a heavy workload with making every client feel valued is a constant, and he manages it through a disciplined daily plan and a habit of putting the client at the front of everything he does.
The mortgage broker approaches his career with determination and a commitment to continuous growth. “When clients feel informed, supported and achieve their financial goals, that is the measure of success for me,” he says.
Helping people reach outcomes they once thought were out of reach is what he is chasing, and when clients get there through the financial strategy he set, they tend to become his strongest advocates.
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
Only once she understands their full situation, including income, expenses and comfort with repayments, does she recommend a path that aligns with what they want to achieve. “My role is to break things down, guide the client step by step and help them make a wise decision, not just a quick one,” she says.
Kee works across a broad range of clients in Sydney and NSW, from first home buyers, refinancers and property investors to those with more complex needs such as self-employed borrowers, construction loans, SMSF lending, debt consolidation and pre-approvals.
As a trusted mortgage broker in Gordon, she supports clients throughout the local community while also assisting borrowers across the wider region. Every client’s situation is different, and for her the work is less about finding a loan than helping someone make a decision that suits their circumstances now and in the future.
The pace of change is the part of the job Kee finds most demanding, with lender policies, interest rates and borrowing capacity all liable to move while clients are making big decisions. As an experienced mortgage broker in North Shore Sydney, she handles it by staying organised, keeping up to date with lender changes and communicating clearly so clients understand what is happening and what their options are.
The trust Kee has built with clients over the years is the achievement she values most. Under her previous Loan Market profile, she received 193 five-star Google reviews, and since starting Keywise Finance, she has maintained a 5-star rating across 23 reviews, a track record that brings most of her clients to her through referrals and repeat business.
Kee takes real pride in that endorsement. “People usually refer their family or friends only when they have had a good experience themselves,” she says.
“When clients feel informed, supported and achieve their financial goals, that is the measure of success for me”
Luke Jolliffe, Infinity Group Australia
“My biggest achievement has been evolving from a traditional lender into a finance strategist who helps clients build long-term wealth and achieve financial freedom”
Luke Jolliffe, Infinity Group Australia